Tesco ads

Tesco has 4 ads running in the UK right now. 0 have survived three weeks or more — and an ad only survives that long if it's making money. The longest has been running for 3 days straight. Here's every one of them, with the exact copy.

The ads making Tesco money

Sorted by time survived. The top of this list is their proven playbook — the angles they keep paying for.

How hard they're testing

New ads launched each week. Flat means they've settled on winners; spikes mean they're testing angles or pushing a sale.

Where the ads run

Fresh from the test bench

Their newest ads. Watch this space — the ones still here in three weeks just worked.