Second Nature ads

Second Nature has 6 ads running in the UK right now. 5 have survived three weeks or more — and an ad only survives that long if it's making money. The longest has been running for 115 days straight. Here's every one of them, with the exact copy.

6Live ads

5Proven (21+ days)

55dTypical survival

6Ads tracked

The ads making Second Nature money

Sorted by time survived. The top of this list is their proven playbook — the angles they keep paying for.

We don’t just tell you what to eat. We help you understand why you eat and change it over 115d

We don’t just tell you what to eat. We help you understand why you eat and change it over 109d

We don’t just tell you what to eat. We help you understand why you eat and change it over 66d

We don’t just tell you what to eat. We help you understand why you eat and change it over 44d

We don’t just tell you what to eat. We help you understand why you eat and change it over 31d

Our members are making positive lifestyle changes and losing weight in a way that actually 20d

How hard they're testing

New ads launched each week. Flat means they've settled on winners; spikes mean they're testing angles or pushing a sale.

Where the ads run

Placement	Ads	Share
Facebook	6	100%
Instagram	6	100%
Audience Network	6	100%
Threads	6	100%
Messenger	3	50%

This is the free version — their top 9.

The paid report adds every ad for Second Nature plus your site and your three closest competitors, ranked by survival, with platform mix, testing cadence and month-over-month trends. One PDF, your inbox, 24 hours.

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Fresh from the test bench