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Second Nature ads

Second Nature has 6 ads running in the UK right now. 5 have survived three weeks or more — and an ad only survives that long if it's making money. The longest has been running for 115 days straight. Here's every one of them, with the exact copy.

6Live ads
5Proven (21+ days)
55dTypical survival
6Ads tracked

The ads making Second Nature money

Sorted by time survived. The top of this list is their proven playbook — the angles they keep paying for.

We don’t just tell you what to eat. We help you understand why you eat and change it over 115d
We don’t just tell you what to eat. We help you understand why you eat and change it over 109d
We don’t just tell you what to eat. We help you understand why you eat and change it over 66d
We don’t just tell you what to eat. We help you understand why you eat and change it over 44d
We don’t just tell you what to eat. We help you understand why you eat and change it over 31d
Our members are making positive lifestyle changes and losing weight in a way that actually 20d

How hard they're testing

New ads launched each week. Flat means they've settled on winners; spikes mean they're testing angles or pushing a sale.

Where the ads run

PlacementAdsShare
Facebook6100%
Instagram6100%
Audience Network6100%
Threads6100%
Messenger350%

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Fresh from the test bench

Their newest ads. Watch this space — the ones still here in three weeks just worked.

Our members are making positive lifestyle changes and losing weight in a way that actually 20d
We don’t just tell you what to eat. We help you understand why you eat and change it over 31d
We don’t just tell you what to eat. We help you understand why you eat and change it over 44d
We don’t just tell you what to eat. We help you understand why you eat and change it over 66d
We don’t just tell you what to eat. We help you understand why you eat and change it over 115d
We don’t just tell you what to eat. We help you understand why you eat and change it over 109d