Octopus Energy ads

Octopus Energy has 22 ads running in the UK right now. 21 have survived three weeks or more — and an ad only survives that long if it's making money. The longest has been running for 87 days straight. Here's every one of them, with the exact copy.

The ads making Octopus Energy money

Sorted by time survived. The top of this list is their proven playbook — the angles they keep paying for.

How hard they're testing

New ads launched each week. Flat means they've settled on winners; spikes mean they're testing angles or pushing a sale.

Where the ads run

Fresh from the test bench

Their newest ads. Watch this space — the ones still here in three weeks just worked.