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James May Theory Test ads

James May Theory Test has 3 ads running in the UK right now. 3 have survived three weeks or more — and an ad only survives that long if it's making money. The longest has been running for 226 days straight. Here's every one of them, with the exact copy.

3Live ads
3Proven (21+ days)
216dTypical survival
3Ads tracked

The ads making James May Theory Test money

Sorted by time survived. The top of this list is their proven playbook — the angles they keep paying for.

Theory revision? Boring 🥱. After a day at school? Really boring. 🥱🥱. That's why I made 226d
The driving theory test is hard. Most people fail it the first time. So why make it harder 216d
Looking to increase your chances of passing the theory test? 💸 Good news. My app doubles 216d

How hard they're testing

New ads launched each week. Flat means they've settled on winners; spikes mean they're testing angles or pushing a sale.

Where the ads run

PlacementAdsShare
Facebook3100%
Instagram3100%
Audience Network3100%
Messenger3100%
Threads3100%

This is the free version — their top 9.

The paid report adds every ad for James May Theory Test plus your site and your three closest competitors, ranked by survival, with platform mix, testing cadence and month-over-month trends. One PDF, your inbox, 24 hours.

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Fresh from the test bench

Their newest ads. Watch this space — the ones still here in three weeks just worked.

The driving theory test is hard. Most people fail it the first time. So why make it harder 216d
Looking to increase your chances of passing the theory test? 💸 Good news. My app doubles 216d
Theory revision? Boring 🥱. After a day at school? Really boring. 🥱🥱. That's why I made 226d