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Bupa UK ads

Bupa UK has 20 ads running in the UK right now. 16 have survived three weeks or more — and an ad only survives that long if it's making money. The longest has been running for 286 days straight. Here's every one of them, with the exact copy.

20Live ads
16Proven (21+ days)
53dTypical survival
20Ads tracked

The ads making Bupa UK money

Sorted by time survived. The top of this list is their proven playbook — the angles they keep paying for.

Join Bupa now and get yearly dental appointments for everyone on your policy. Plus a £300 286d
When you join our family, we're here for yours. Call the Family Mental HealthLine if you'r 164d
It’s not easy being young. That’s why at Bupa, we offer a range of mental health support a 164d
Bupa members get yearly appointments at a Bupa Dental Care practice and a £300 allowance t 53d
Private health cover for less than a coffee? See why Bupa might be worth a second look. 53d
With a family policy, only pay for one of your children. We’ll cover the others for free. 53d
Private health cover for less than a coffee? See why Bupa might be worth a second look. 53d
Private health cover for less than a coffee? See why Bupa might be worth a second look. 53d
Private health cover for less than a coffee? See why Bupa might be worth a second look. 53d
Private health cover for less than a coffee? See why Bupa might be worth a second look. 53d

How hard they're testing

New ads launched each week. Flat means they've settled on winners; spikes mean they're testing angles or pushing a sale.

Where the ads run

PlacementAdsShare
Facebook20100%
Instagram20100%
Threads1785%
Messenger1575%
Audience Network1260%

This is the free version — their top 9.

The paid report adds every ad for Bupa UK plus your site and your three closest competitors, ranked by survival, with platform mix, testing cadence and month-over-month trends. One PDF, your inbox, 24 hours.

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Fresh from the test bench

Their newest ads. Watch this space — the ones still here in three weeks just worked.

Fast physio, mental health support, medication check - there are so many reasons to be wit 3d
Fast physio, mental health support, medication check - there are so many reasons to be wit 3d
Bupa is the only healthcare insurer to include routine dental checks as standard.* So now, 12d
Ready to feel fresh? Join Bupa and get yearly appointments with Bupa Dental Care – and a £ 12d
Bupa members get yearly appointments at a Bupa Dental Care practice and a £300 allowance t 53d
Private health cover for less than a coffee? See why Bupa might be worth a second look. 53d
With a family policy, only pay for one of your children. We’ll cover the others for free. 53d
Private health cover for less than a coffee? See why Bupa might be worth a second look. 53d
Private health cover for less than a coffee? See why Bupa might be worth a second look. 53d
Private health cover for less than a coffee? See why Bupa might be worth a second look. 53d