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AXA Health ads

AXA Health has 5 ads running in the UK right now. 3 have survived three weeks or more — and an ad only survives that long if it's making money. The longest has been running for 110 days straight. Here's every one of them, with the exact copy.

5Live ads
3Proven (21+ days)
24dTypical survival
5Ads tracked

The ads making AXA Health money

Sorted by time survived. The top of this list is their proven playbook — the angles they keep paying for.

The AXA Health Plan, private health insurance that fits in with your life. All from as lit 110d
The AXA Health Plan, private health insurance that fits in with your life. All from as lit 103d
The AXA Health Plan, private health insurance that fits in with your life. All from as lit 24d
The AXA Health Plan, private health insurance that fits in with your life. All from as lit 6d
The AXA Health Plan, private health insurance that fits in with your life. All from as lit 6d

How hard they're testing

New ads launched each week. Flat means they've settled on winners; spikes mean they're testing angles or pushing a sale.

Where the ads run

PlacementAdsShare
Facebook5100%

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Fresh from the test bench

Their newest ads. Watch this space — the ones still here in three weeks just worked.

The AXA Health Plan, private health insurance that fits in with your life. All from as lit 6d
The AXA Health Plan, private health insurance that fits in with your life. All from as lit 6d
The AXA Health Plan, private health insurance that fits in with your life. All from as lit 24d
The AXA Health Plan, private health insurance that fits in with your life. All from as lit 103d
The AXA Health Plan, private health insurance that fits in with your life. All from as lit 110d