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Aviva ads

Aviva has 5 ads running in the UK right now. 4 have survived three weeks or more — and an ad only survives that long if it's making money. The longest has been running for 74 days straight. Here's every one of them, with the exact copy.

5Live ads
4Proven (21+ days)
40dTypical survival
5Ads tracked

The ads making Aviva money

Sorted by time survived. The top of this list is their proven playbook — the angles they keep paying for.

Transferring pensions? We're here to shine a light on whether you need financial advice. 74d
Transferring pensions? We're here to shine a light on whether you need financial advice. 45d
With Aviva home insurance, we’ll cover you for alternative accommodation until your home’s 40d
With Aviva home insurance, we’ll cover you for alternative accommodation until your home’s 40d
From first symptoms to recovery, Aviva Health Insurance was there for John with compassion 12d

How hard they're testing

New ads launched each week. Flat means they've settled on winners; spikes mean they're testing angles or pushing a sale.

Where the ads run

PlacementAdsShare
Facebook5100%
Instagram5100%

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Fresh from the test bench

Their newest ads. Watch this space — the ones still here in three weeks just worked.

From first symptoms to recovery, Aviva Health Insurance was there for John with compassion 12d
With Aviva home insurance, we’ll cover you for alternative accommodation until your home’s 40d
With Aviva home insurance, we’ll cover you for alternative accommodation until your home’s 40d
Transferring pensions? We're here to shine a light on whether you need financial advice. 45d
Transferring pensions? We're here to shine a light on whether you need financial advice. 74d