American Express ads

American Express has 6 ads running in the UK right now. 6 have survived three weeks or more — and an ad only survives that long if it's making money. The longest has been running for 69 days straight. Here's every one of them, with the exact copy.

6Live ads

6Proven (21+ days)

69dTypical survival

6Ads tracked

The ads making American Express money

Sorted by time survived. The top of this list is their proven playbook — the angles they keep paying for.

New Amex® Gold Cardmembers could get 20,000 welcome bonus points. Perfect for a few little 69d

Enjoy up to £400 worth of Dining Credit with Amex® Platinum. Valid for thousands of incred 69d

With Amex® Gold, you can get 4 complimentary lounge passes each year. Access over 1,300 lo 38d

Whether it’s a day out with the family or everyday spending, Amex® Cashback Everyday helps 32d

How hard they're testing

New ads launched each week. Flat means they've settled on winners; spikes mean they're testing angles or pushing a sale.

Where the ads run

Placement	Ads	Share
Facebook	6	100%
Instagram	6	100%

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Fresh from the test bench

Their newest ads. Watch this space — the ones still here in three weeks just worked.

Whether it’s a day out with the family or everyday spending, Amex® Cashback Everyday helps 32d

With Amex® Gold, you can get 4 complimentary lounge passes each year. Access over 1,300 lo 38d

New Amex® Gold Cardmembers could get 20,000 welcome bonus points. Perfect for a few little 69d

Enjoy up to £400 worth of Dining Credit with Amex® Platinum. Valid for thousands of incred 69d